As we know, the poor and working poor consume the most fast food out of all of the socioeconomic classes. However, it was reported on "Marketplace" today that fast food consumption has risen across all socioeconomic classes, which indicates a sinking economy. Instead of eating out at casual restaurants like TGI Fridays and Applebee's, people are going through drive-thrus at McDonald's and Burger King.
It was also reported that the fast food industry is marketing their food to the middle class by advertising "healthy" meal options and use clever wording in messages to ease the stigmatization of eating fast food. And it's working!
I'm not surprised by this report, but I would have imagined that people would be spending more at the grocery store to pinch their pennies.
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