I heard a segment on "All Things Considered" yesterday about a group of Lobstermen in Maine who have started an online business to sell lobster. The name of the business is "Catch a Piece of Maine." The fouders are brothers and their parents insisted they go to college... which seems like it paid off. They studied business and put their knowlege to good use. The lobster market is feeling the pain from a weak economy and growing seafood industry from abroad. In order to bypass the wholesale market, these lobstermen formed a group and created an online business. Thus, taking out the middle man. From the broadcast, it sounds like the business is doing well. They have also done a good job of personalizing their site for customers. You can view a video of the men and select which Lobstermen you want to catch your dinner.
Tom and I love lobster and are always looking for fresh lobster at the farmer's market in Philly. We never end up buying any because they are always soooo expensive and we question their freshness. But now we can order them directly from Maine!!
"In Tough times, Lobstermen Use Web to Net Profits"
Check out their website: http://www.catchapieceofmaine.com/
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